# Nobody Called The Internet Web2 > The invisible war of knowledge sequestration, marketing, etc. **Published by:** [Mental Wealth Academy](https://mentalwealthacademy.net/) **Published on:** 2024-10-31 **Categories:** academia, academic, education, merit, philosophy, thinking, knowledge, information, data, ai, internet, web3, blockchain, coinbase, base, tech, psychology, language, discernment, etymology **URL:** https://mentalwealthacademy.net/nobody-called-the-internet-web2-1 ## Content The Global Groupthink That Controls UsBuzzwords and pop psychology₁ dominate the market of commodities. Without tiktok influencers chili's, ali-express, and NFTs would be in shambles. If you can't create good video content, any genius idea or invention that you have will be terribly hard for you to gather support around. The average intelligence is dwindling and our lifeforces are being depleted through algorithmic time-slop. AI art has shown us just how ugly the eye of the average "fan of art" has also become. The "magic" of creating through text creates the impression that creation has been done, but it's 99% all a completely terrible doomsday. Video content has become increasingly popular over the years, and it makes sense, as society shifts towards the vortexual, hyperrealness of entertainment in the digital, the dopamine trap with optimized hooks for pattern acquisition becomes a loop constantly swallowing your perception until the only thing you see is your shadow. We become more machine, cyborgs in tune with the statistically popular videos in the algorithmic timeline, circle full of KOLs and politics. We live in proximity of digital golems. data used to create a simulation akin to the popular stimulacrum called "Sims". How ironic. The problem this article will address isn't the breaching privacy, tech, or obsession with video entertainment for low level thinkers. But rather, the enframement trap of language, marketing, and sociological patterns which emerge from the etymology of it's progenitors, whom systemically bypass your defene systems as if made out of radio wave signals.Why The F&^k is it Called Web3?Meaning relies on an implicit social contract, and once a word's meaning has changed enough, said contract is void for most of the speakers in a community. When we study etymology we uncover how malleable words are, and how definitions shift over time. The rational thing to ask is this, if nobody called the internet web2, why do people call crypto web3, and is this just another internet slang term that will die out eventually?When marketing a "new idea" or invention, it's necessary to explain the product. Explaining something that previously hasn't existed is also extremely complex and really difficult. We must not only grab broadly complex subjects and connect them through loose threads of thought, but we also must be able to condense those connections into a small enough form, to reshape and mold it like clay. Creating a new idea is a lot like clay. The term "Web3" was coined in 2014 by Ethereum co-founder Gavin Wood, the idea spread in 2021 , 8 years later when crypto enthusiasts, tech companies, and venture capital firms decided to adopt the term in order to further market the technology. Billionaires Elon Musk and Jack Dorsey, have criticized that Web3 only serves as a buzzword or marketing term. The term Web3 however is just a remixed mesh of the read-only, and read-write stages of the internet, the term Web3 implies that the internet's 3rd & final form is Ethereum. But saying it so directly clocks as arrogant and generates little hype, it gathers no steam behind desiring digital revolution, digital assets, digital art, or digital currencies. Despite stablecoins gaining popularity in upcoming American politics and laws, Ethereum's long standing community is still very immature in their comprehension of the UX side, digital payments tacked on to modern-day apps, fails to meaningfully change much. Doesn't suffice to muster up a "this is an evolutionary form of the internet". Some never communicate this fragmented aspects of the terminology because they lack critical counter-intelligence, others never do it because their jobs depend on never questioning it publically. Marketing Leads using the term "Web3" are financially obligated to use language that persuades their audience, that their product is worth buying, or investing in, or simply being around as a community. My balanced outcome on this is simple, Ethereum is more like a plug-in, rather than a new internet.Parasocial RelationshipsOn the weekends during COVID-19 people slowly began hanging out online in chatrooms like clubhouse, people could chat to famous and powerful people, it was intellectually stimulating during a period of forced isolation where the only human connection was the digital world. Clubhouse had the power to connect you to powerful people you'd have never met if it wasn't for the internet. Shortly after, Twitter (X) saw the opportunity like all tech giants to copy this profitable feature, and it led to the proliferation of Twitter Spaces, NFTs, and digital assets, becoming extremely popular, thus a market for art was born. But where were the most powerful ideologies coming from? They were coming from wealthy people who could afford to quickly prop up a brand, to market themselves up as experts, and to tell YOU with the most confidence how to think, view, and speak of the new tools, using ideologies that they recycled for the purpose of communicating Web3, not to help you understand computer science, but because shilling it was profitable.Parasocial Relationships Mixed With Finances & Complex LanguageI don't believe that Gavin Woods or Vitalik Buterin in 2014, maliciously used "prettified language" to mislead people. As both are very liberal leaning in their ideologies, what's more likely is that, people have repurposes this term to create marketing campaigns that invoke a sense of futurism and credibility, during a pandemic with the highest number of sign-ups to digital stock marketing apps, during social isolation where majority of the consumers were uneducated in finances, business, and tech, and by bypassing the UX of YouTube, Twitter Spaces became a place to drink from a future unlikely to exist. The mountain of evidence against Web3 and ideologies is massive, but also because this digital money was so unregulated and laws were pre-mature at the time. Silence on the issue became profitable, blackmarket marketing deals and advertisements proliferated and spread like wildfire along with the new misnomers and other buzzwords. The space changed it's tone from a WAGMI (We are going to make it) togetherness, to a PvP battle of Marketcaps, Tokens, KOLs. Based on cumulative data. We can deduce that Web3's mania phase of 2021 created an environment ripe in profitable manipulation and calculated obfuscation. A few examples of broadly incorrect ideologies:NFTs are like Blue Chip stocks.Web3 is the Future of Finance.Diamond Hands, Never Selling.Crypto is like the Stock Market.Don't download anything it's unsafe.You should give without expecting.So Are We Building In The Right Direction? While Web3 is a buzzword, technology like Ethereum & other Blockchains have the technological architecture anatomically designed to be anti-capitalistic. Open-sourced ledger for digital money, transparency, and coded rules built with smart contracts creates new windows of opportunities for creative software & technology. Corporatized language on it's highest level is typically not generated to exploit low comprehension of technology. But in a digital environment with little regulations and high accessibility, education and language in general becomes a threat because there is no unified meaning implicitly intact, or misnomers and confusing language are added. If we can identify the words which dive the populace into secular and technical failures, we can save our ethics and morality before they are exploited by mass ignorance.Conclusion: Information Discernment, Proper Research MethodsThe confident and loud players have been speaking in a borrowed language that doesn't quite correlate to our average reality. It's a subtle shift in language that's requird to steer our ship correctly. The Holy Bible quotes this solution perfectly in James 3:4-5. "4 Or take ships as an example. Although they are so large and are driven by strong winds, they are steered by a very small rudder wherever the pilot wants to go. 5 Likewise, the tongue is a small part of the body, but it makes great boasts. Consider what a great forest is set on fire by a small spark." This is why we need we must start building intellectual tools, that give people agency and accurate language, this avoids incorrect ideological crabtraps stemming from the loud and confident wrongfulness. When we understand things aren't as they seem, and actively push back with critical thought, we have the power to reshape the world.Final NotesDespite Ethereum's perplexing mess of language, the technology's design to serve transparent data and Smart Contracts are potent solutions to archiac ways of digital collaboration and governance. Hope permeates through the tool of Ethereum, only by the humans, so while it is a human problem of comprehension, it will likely get better.At least I hope so.Let’s keep the conversation going. 📩 Email us: research@mentalwealthacademy.net 📢 Subscribe, comment, like — your feedback shapes what we build. 🐦 Follow us on X: @MentalWealthDAO ## Publication Information - [Mental Wealth Academy](https://mentalwealthacademy.net/): Publication homepage - [All Posts](https://mentalwealthacademy.net/): More posts from this publication - [RSS Feed](https://api.paragraph.com/blogs/rss/@mentalwealthacademy): Subscribe to updates - [Twitter](https://twitter.com/MentalWealthDAO): Follow on Twitter - [Farcaster](https://farcaster.xyz/jhinnbay.eth): Follow on Farcaster ## Optional - [Collect as NFT](https://mentalwealthacademy.net/nobody-called-the-internet-web2-1): Support the author by collecting this post - [View Collectors](https://mentalwealthacademy.net/nobody-called-the-internet-web2-1/collectors): See who has collected this post