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I've personally built crypto mining rigs, audited smart contracts, ran nodes, and other technical things utilized Blockchain. I've created over 20+ DApps, Brands, and wrote extensively on the subject of Web3. But the term is really fucking dull, and lacks any substantial truth in an age where fast-paced education is replacing in-depth learning.

The term "Web3" was coined in 2014 by Ethereum co-founder Gavin Wood, and the idea spread in 2021 , 8 years later when crypto enthusiasts, tech companies, and venture capital firms decided to adopt the term in order to further market the technology.
When marketing a "new idea" or invention, it's also necessary to explain the product. Explaining something that previously hasn't existed is also difficult. We must grab broadly knowable ideas and data from the aether and connect them like constellations.
Billionaires like Elon Musk and Jack Dorsey, have criticized that Web3 only serves as a buzzword or marketing term.
So I agree that Web3 is a buzzword, and many accounts whom I lose respect for, are ones that never communicate these fragmented aspects of the terminology marketing uses, calling Blockchain "Web3" implies application of Blockchain technology creates an entirely new internet, which is 100% false, inaccurate, and an untruthful representation.

On the weekends during COVID-19 people slowly began hanging out online in chatrooms like clubhouse, it was more intellectually stimulating. It had the potential to connect you to powerful people you'd have never met if it wasn't for the internet, but most of all, Twitter (X) saw the opportunity to copy this profitable feature, and it let to the proliferation of NFTs and digital assets, we met new people from different countries, and began trading pictures, art, and gaining ideologies.
But where were the most powerful ideologies coming from? They were coming from powerful people who could afford to make a brand, afford to prop themselves up as experts, and afford to tell YOU how to think of the new tools, not because they wanted to help you understand emerging new computer science, but because it was profitable.
Similar to the process of Academia, there are many times where it's necessary to convey uncertainty. I don't believe that Gavin Woods or Vitalik Buterin in 2014, maliciously used "prettified language" to mislead people. But I do believe that people have borrowed this jargon to create a false sense of futurism and credibility in an industry where majority of the consumers are uneducated in finances, business, and tech, and in my opinion. It is malicious to paints a picture of an idealistic future, when that future unlikely to exist.
The proliferation of Web3 Jargon is that is becomes so generic, confusing, and the oversimplified that the concepts begin to turn into untruths, and mislead the industry.
Based on cumulative data on human sociology. We can infer that crypto's mania phase of 2021 created an environment ripe for profit manipulation and calculated obfuscation.
A few examples of (broadly) incorrect terminology we've seen:
NFTs are like Blue Chip stocks.
Crypto is like the Stock Market.
Don't download anything it's unsafe.
You should give without expecting.
Crypto Enthusiasts, Tech Companies, and Venture Capital all hold, and have historically held, attractive financial incentives for CEOs and Founders of startups to accelerate the growth of their business. Using corporatized language not only helps communicate the benefits of their ideas and research, but it also simultaneously avoids excessive speech around the struggles of the business operating, funding costs, etc.
There are also many benefits of hiding information. As valuable economic data is the nature of capitalism is sensitive, and a restaurant can't succeed if it open-sources their secret sauce. Beneficial knowledge is often hidden and sequestered by patents to keep the company's means of making money safe.
Blockchain technology like Ethereum & other L2s* have architectures that are anatomically anti-capitalistic. It's open-sourced ledger for digital money, transparency, and coded rules for currency which are built with trust-less* contracts.
Corporatized language on it's highest level is typically not generated to exploit low comprehension of technology. But to educate potential unknowing or knowing investors while creating safety around the idea for inclusivity, and by using verbiage that paint a picture of the idealized future success, even if it is a temporarily an illusion of grandeur.
It communicates the value gained.

When money is integrated into our global onchain framework it creates an earthquake. It leads us down chasms of misinformation, and dark expectations. To climb out typically means having technical knowledge in Computer Science, and Investing time in understanding the framework and structure these digital currencies and assets operate in.
We jump up to catch the money, and skip to catch our balance. We skip the fundamentals, we skip the basics, we worry about making it to the moon and we forget that understanding the structure of the ladder is just as important. The rungs, rails, the frame, the fitting, the steps, all of it has a purpose and piece inside the system.
Due to societies affects of capitalism. Many people don't wish to be a piece in a system that changes and reshapes the world, they want to be a main character. They see power in being at the top and commanding the dragon.
Learning complex terminologies exists because it provides the language necessary to describe different factors, and identify key structures in our political frameworks that either bolster or cripple our economies. It will be interesting to see how the problems of these separate issues collide inside of a global onchain economy, and how solutions will appear.
The Sun is the center of the universe. While this isn't a hard truth to accept today, it was in the past. Science doesn't just become accepted, it's built one grave at a time.
Polish Astronomer Nicholaus Copernicus, formulated an updated mathematic equation for gravity which would place the Sun at the center of our universe. We saw with our minds, but only logical which comes from outside our world was able to calculate the brightest truth in our waking world.
Galileo Galilei took on and further explored the idea — but when he shared the discovery and work with the Catholic Church, who all believe that the Earth was still the center of the universe which aligned with religious ideologies. Galileo was met with punishment.
Astronomy was still a young science, and going against the church at this time was considered heresy. It triggered what we psychologists call cognitive-dissonance.
But it wasn't until nearly 200 years later that Isaac Newton would continue his work and build on the theory. By 1700, majority of the world would now agree on the truth.
Our modern day war on misinformation is eerily similar.
The blurred line between the digital world and reality, now contains not just the most information ever, but also our minds at it's most malleable form because of the Televised and sensationalized content. Without skepticism, little by little, we slowly slip into an algorithm filled with incorrect data, calculated deception and threats attempting to reshape our understanding of what's true in the world.
Despite Ethereum's architectural design to serve transparent data, it's Smart Contracts that can code elaborate frameworks for digital money, and potential solutions to our old ways of collaboration and governance. Capitalism permeates through the tool of Ethereum, and when it does, language and profit incentives mix and are prioritized over the well-being of humanity, and when someone suggests there may be an inaccuracy, the common response is predictable to the Catholic Church.
Everything is working perfectly.

Marketing doesn't undergo fact-checks.
Tech has made U.S. business culture equitable from outside of America.
Learning is abstracted because vagueness feels more comfortable.
54% of U.S. adults read below the equivalent of a sixth-grade level.
64% of our country’s fourth graders do not read proficiently
American reading rate drops from 28% in 2004, to 16% in 2023.
Source: LA Times.
But while there lies uncertainty in predictive future events, the expertise required to challenge and debate ideas sequestered, and historical data showing we are on a cognitive decline, the proliferation of fake news could seriously alter our mental health.
If you now recognize how meaning is shaped, bent, and often broken by the people most rewarded for doing so. And you actually want to build something better, something more human, more truthful, transparent, and purposefully decentralized — it means we'll need to be more honest about how easily understanding is often sabotaged by language.
No one called the internet Web2 because the value didn't need a buzzword. But now that we’ve started naming things, it's better stay alert to who’s doing the naming —and why.
Let’s keep the conversation going.
📩 Email us: research@mentalwealthacademy.net
📢 Subscribe, comment, like — your feedback shapes what we build.
🐦 Follow us on X: @MentalWealthDAO
I've personally built crypto mining rigs, audited smart contracts, ran nodes, and other technical things utilized Blockchain. I've created over 20+ DApps, Brands, and wrote extensively on the subject of Web3. But the term is really fucking dull, and lacks any substantial truth in an age where fast-paced education is replacing in-depth learning.

The term "Web3" was coined in 2014 by Ethereum co-founder Gavin Wood, and the idea spread in 2021 , 8 years later when crypto enthusiasts, tech companies, and venture capital firms decided to adopt the term in order to further market the technology.
When marketing a "new idea" or invention, it's also necessary to explain the product. Explaining something that previously hasn't existed is also difficult. We must grab broadly knowable ideas and data from the aether and connect them like constellations.
Billionaires like Elon Musk and Jack Dorsey, have criticized that Web3 only serves as a buzzword or marketing term.
So I agree that Web3 is a buzzword, and many accounts whom I lose respect for, are ones that never communicate these fragmented aspects of the terminology marketing uses, calling Blockchain "Web3" implies application of Blockchain technology creates an entirely new internet, which is 100% false, inaccurate, and an untruthful representation.

On the weekends during COVID-19 people slowly began hanging out online in chatrooms like clubhouse, it was more intellectually stimulating. It had the potential to connect you to powerful people you'd have never met if it wasn't for the internet, but most of all, Twitter (X) saw the opportunity to copy this profitable feature, and it let to the proliferation of NFTs and digital assets, we met new people from different countries, and began trading pictures, art, and gaining ideologies.
But where were the most powerful ideologies coming from? They were coming from powerful people who could afford to make a brand, afford to prop themselves up as experts, and afford to tell YOU how to think of the new tools, not because they wanted to help you understand emerging new computer science, but because it was profitable.
Similar to the process of Academia, there are many times where it's necessary to convey uncertainty. I don't believe that Gavin Woods or Vitalik Buterin in 2014, maliciously used "prettified language" to mislead people. But I do believe that people have borrowed this jargon to create a false sense of futurism and credibility in an industry where majority of the consumers are uneducated in finances, business, and tech, and in my opinion. It is malicious to paints a picture of an idealistic future, when that future unlikely to exist.
The proliferation of Web3 Jargon is that is becomes so generic, confusing, and the oversimplified that the concepts begin to turn into untruths, and mislead the industry.
Based on cumulative data on human sociology. We can infer that crypto's mania phase of 2021 created an environment ripe for profit manipulation and calculated obfuscation.
A few examples of (broadly) incorrect terminology we've seen:
NFTs are like Blue Chip stocks.
Crypto is like the Stock Market.
Don't download anything it's unsafe.
You should give without expecting.
Crypto Enthusiasts, Tech Companies, and Venture Capital all hold, and have historically held, attractive financial incentives for CEOs and Founders of startups to accelerate the growth of their business. Using corporatized language not only helps communicate the benefits of their ideas and research, but it also simultaneously avoids excessive speech around the struggles of the business operating, funding costs, etc.
There are also many benefits of hiding information. As valuable economic data is the nature of capitalism is sensitive, and a restaurant can't succeed if it open-sources their secret sauce. Beneficial knowledge is often hidden and sequestered by patents to keep the company's means of making money safe.
Blockchain technology like Ethereum & other L2s* have architectures that are anatomically anti-capitalistic. It's open-sourced ledger for digital money, transparency, and coded rules for currency which are built with trust-less* contracts.
Corporatized language on it's highest level is typically not generated to exploit low comprehension of technology. But to educate potential unknowing or knowing investors while creating safety around the idea for inclusivity, and by using verbiage that paint a picture of the idealized future success, even if it is a temporarily an illusion of grandeur.
It communicates the value gained.

When money is integrated into our global onchain framework it creates an earthquake. It leads us down chasms of misinformation, and dark expectations. To climb out typically means having technical knowledge in Computer Science, and Investing time in understanding the framework and structure these digital currencies and assets operate in.
We jump up to catch the money, and skip to catch our balance. We skip the fundamentals, we skip the basics, we worry about making it to the moon and we forget that understanding the structure of the ladder is just as important. The rungs, rails, the frame, the fitting, the steps, all of it has a purpose and piece inside the system.
Due to societies affects of capitalism. Many people don't wish to be a piece in a system that changes and reshapes the world, they want to be a main character. They see power in being at the top and commanding the dragon.
Learning complex terminologies exists because it provides the language necessary to describe different factors, and identify key structures in our political frameworks that either bolster or cripple our economies. It will be interesting to see how the problems of these separate issues collide inside of a global onchain economy, and how solutions will appear.
The Sun is the center of the universe. While this isn't a hard truth to accept today, it was in the past. Science doesn't just become accepted, it's built one grave at a time.
Polish Astronomer Nicholaus Copernicus, formulated an updated mathematic equation for gravity which would place the Sun at the center of our universe. We saw with our minds, but only logical which comes from outside our world was able to calculate the brightest truth in our waking world.
Galileo Galilei took on and further explored the idea — but when he shared the discovery and work with the Catholic Church, who all believe that the Earth was still the center of the universe which aligned with religious ideologies. Galileo was met with punishment.
Astronomy was still a young science, and going against the church at this time was considered heresy. It triggered what we psychologists call cognitive-dissonance.
But it wasn't until nearly 200 years later that Isaac Newton would continue his work and build on the theory. By 1700, majority of the world would now agree on the truth.
Our modern day war on misinformation is eerily similar.
The blurred line between the digital world and reality, now contains not just the most information ever, but also our minds at it's most malleable form because of the Televised and sensationalized content. Without skepticism, little by little, we slowly slip into an algorithm filled with incorrect data, calculated deception and threats attempting to reshape our understanding of what's true in the world.
Despite Ethereum's architectural design to serve transparent data, it's Smart Contracts that can code elaborate frameworks for digital money, and potential solutions to our old ways of collaboration and governance. Capitalism permeates through the tool of Ethereum, and when it does, language and profit incentives mix and are prioritized over the well-being of humanity, and when someone suggests there may be an inaccuracy, the common response is predictable to the Catholic Church.
Everything is working perfectly.

Marketing doesn't undergo fact-checks.
Tech has made U.S. business culture equitable from outside of America.
Learning is abstracted because vagueness feels more comfortable.
54% of U.S. adults read below the equivalent of a sixth-grade level.
64% of our country’s fourth graders do not read proficiently
American reading rate drops from 28% in 2004, to 16% in 2023.
Source: LA Times.
But while there lies uncertainty in predictive future events, the expertise required to challenge and debate ideas sequestered, and historical data showing we are on a cognitive decline, the proliferation of fake news could seriously alter our mental health.
If you now recognize how meaning is shaped, bent, and often broken by the people most rewarded for doing so. And you actually want to build something better, something more human, more truthful, transparent, and purposefully decentralized — it means we'll need to be more honest about how easily understanding is often sabotaged by language.
No one called the internet Web2 because the value didn't need a buzzword. But now that we’ve started naming things, it's better stay alert to who’s doing the naming —and why.
Let’s keep the conversation going.
📩 Email us: research@mentalwealthacademy.net
📢 Subscribe, comment, like — your feedback shapes what we build.
🐦 Follow us on X: @MentalWealthDAO
49 comments
Education contains truth, truth is the seed to a righteous society. Without togetherness there is no longevity of health, without clarity and spiritual purpose, we are consumed by the chaos of god. https://mentalwealthacademy.net/nobody-called-the-internet-web2-2?referrer=0x9ee59B0f7687eD2b91BB0452D8d8759D576Bc0D4
What’s Web2? @lastborn0204 requested Web2 is the internet most of us use every day... apps like Twitter, Instagram, YouTube, Facebook. You create content, but the platform owns it. You get a profile, but they can delete it. You log in with email or Google, and your data lives on their servers. It made the internet more social and interactive... but also more centralized. A few big companies ended up owning most of what we see, post, and share. Web2 = You use the product. Web3 = You are part of the product. Note... I'm not trying to technical, I'm making it so that everybody can understand
Don't you think we will later have a Web 5? I have read it somewhere, that is web 2 + web 3
Yeah yeah... It has already been teased by TBD a while back... It's a cool concept tho
This is well explanatory
Never really thought about it this way
That's not all there's about it... Buh that's the gist of it... I'm trying to make it as easy as possible you see
Good read
You control your account in web 3 your data stays with you.
This is very clear and easy to understand. Web2 is centralised and Web3 is decentralized.
Yeah... You totally get it
Nice read bro
Very informative 💯
Insightful bro
Still a great read. https://mentalwealthacademy.net/nobody-called-the-internet-web2-2
Interesting! Gonna read!
Ooo I was meaning to revise that article a bit thank you! I just changes a lot of the words sorry if you already read. 😔
Still havent!! I was planning to do it tonight, but let me know when its updated :)
Web2 runs on ads Web3 runs on incentives Incentives are just ads in disguise
Ads get a bad rap, but they work Most people won’t pay upfront, so attention or data becomes the currency Incentives just repackage this same trade: “Do this and we’ll reward you” Whether it’s a token, a badge, or a boost, it’s still buying behavior Crypto isn’t ad-free, it’s ads rebranded as incentives
I think the difference is, with ads, you won’t use a product if you don’t like it. But with incentives, people often use it just for the rewards. Once the incentives stop, the churn is higher than with traditional web2 ad-driven acquisition.
great point incentives can blur and mask the actual demand for a product or service this has created a lot of mirage revenue for chains/protocols that are really just creative ways to sell or distribute a token
i think you're right
It’s ads that pay me. Sign me the fuck up.
InsideTheAd.eth
Decentralized Matryoshka dolls
and doing all these action steps to qualify for the incentives are infinitely more time consuming and exhausting than watching an ad.
true but they generally have more financial upside
I've always thought a tipping token sponsored by a company as an advertisement would be genius. They could have them tipping in units of their brand. They would be paying for thousands of micro transactions and brand placement all over the site. They would put up the liquidity for the LP and that would be the cost of running the ad campaign.
this is a great idea cc @jesse.base.eth @jacob @wagmialexander @paulframbot @kugusha.eth
Incentives > Ads
agreed
why
Quests are onchain ads
🎯
🎯
🎯🎯🎯
yup, the benefits are now direct to consumers
I’m unsure if this will remain true. I would look at it more from a maturity standpoint point. Most companies and early stage markets start with incredible incentives as they look togather interest and grow users. As they mature incentives are no longer needed because there is a sustained ‘needed’ demand for what they offer to a larger TAM and so the incentives eventually turn to loyalty ones but much less exciting. Uber, Doordash, AirBnb
All of those shifted from incentives to ads
Agreed I think it’s an evolution. So the same will happen here it’s just too small right now and not mature for ads
How to convert web2 ad spend to web3 incentives. Web3 companies make up tiny % of total ads.
bring the payments onchain aka stablecoins
other part too is having products with enough activity to justify the ad spend
Web 3 works on addiction.
Ads don’t have to be invasive, and I think incentives can be negative also (Kaito). So many things have gotten popular without direct incentives so why does web3 think that this is the most key? I’ve considered the same before but genuinely wondering why this is the case
💯💯
is web3 just web2 in disguise ?